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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2008

KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE:
BMGT 221
COURSE TITLE:
BUSINESS COMMUNICATION
STREAM:
Y2S2
DAY:
FRIDAY
TIME:
5.30 – 7.30 P.M.
DATE:
04/09/2008
INSTRUCTIONS:
The paper contains four questions
1. Attempt
questions ONE and any other TWO questions.
PLEASE TURN OVER
Page 1 of 3
QUESTION ONE
The following is an excerpt of a report compiled and presented by the Principal East
Ways Training Institute at the end of the year. Read it and answer the questions that
follow.
“We have experienced a tremendous growth in our institution in terms of
numbers. The student enrollment has been as follows; Last year we had
female enrollment in the three classes being fourty in class A, thirty in
class B and fifty five in class C. The male enrollment in the same classes
were twenty five in class A, fourty in class B and thirty six in class C.
This year the female enrollment was fourty five in class A, thirty five in
class B, and sixty in class C; while the male enrollment was thirty in class
A, fourty in class B and sixty in class C.
The financial performance has not been commensurate with the
enrollment. Profit last year was five hundred thousand shillings against
total cost of three thousand shillings. This year the profits were five
hundred shillings against total cost of four hundred thousand shillings.”
(a)
How best can you relay the above information to permit analysis and
achieve effective and efficient communication?
(10mks)
(b)
Identify and discuss the principles of communication that ought to have
been observed by the principal.
(10mks)
(c)
Taking an organizational situation discuss the various problems that could
arise as a result of inappropriate communication procedures.
(10mks)
QUESTION TWO
(a)
“Business letters sell the goods of a firm just as would a salesman”. Discuss the
authenticity of this statement.
(5mks)
(b)
Allowing credit facilities is at times unavoidable in business. However, debtors at
times exceed the credit period necessitating further communication from the firm.

(i)
What type of a letter would you write to the defaulting client?
(1mk)
(ii)
As debt collection officer, write a letter to a defaulting organizational
client, informing them of the delay and the actions to be taken.
(5mks)
(iii)
What factors should be considered when writing such a letter to enhance
effectiveness.
(4mks)
(c)
Describe a form letter and explain its advantages in an organization.
(5mks)
Page 2 of 3
QUESTION THREE
(a)
What steps would you take as a manager to ensure effectiveness in planning and
conducting meetings in your organization?
(8mks)
(b)
Distinguish between a conference and a committee.
(2mks)
(c)
It is argued that committees are a waste of time and money in an organization.
You however, as a manager think otherwise. What reasons would you give to
Counter the argument?
(5mks)
(d)
Cite important issues to consider when making official telephone calls.
(5mks)
QUESTION FOUR
(a)
Design a memo on behalf of Kabarak University students association’s chairman,
informing members of a meeting to be held at the end of August this year at the
students’ centre in the evening.
(5mks)
(b)
Describe the various technological developments that have led to revolution in
office communication today.
(8mks)
(c)
“Employees in an organization are only there to take orders and implement
policies”. Discuss
(7mks)
Page 3 of 3

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