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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2010

KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2009/2010 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM:

Y2S2
DAY:

FRIDAY
TIME:

3.00 - 5.00 P.M.
DATE:

13/08/2010

INSTRUCTIONS:
Attempt question ONE and any other TWO question

PLEASE TURNOVER
Page 1 of 3

QUESTION ONE
a) Discuss the major characteristics of communication as highlighted by various definitions by
different authors.

(10mks)

b) i. Describe the communication medium.

(2mks)

ii. Discuss the factors that would determine the choice of a medium.

(4mks)

iii. For communication to be complete there has to be an intersection between sender’s field
of experience and the receiver’s field of experience. Discuss any four factors that could
lead to a gap between the two fields of experiences thus making communication
incomplete.

(8mks)

c) Describe the effect “Time” and “Distance” as barriers to effective communication.

(6mks)
QUESTION TWO
a) There are sentiments that communication is very important today in organizations than it was
yester years. “Discuss.”

(10mks)

b) i) What are semantic barriers?

(2mks)

ii) Give examples of any four semantic barriers in communication

(4mks)

c) D
d) escribe any four psychological barriers

(4mks)

Page 2 of 3

QUESTION THREE.
a) Explain the importance of the following characteristics of a good business report:-
i.
Precision

(2mks)
ii.
Clarity

(2mks)
iii.
Accuracy of facts

(2mks)

b) You have been directed, as a sales manager to investigate reasons behind the drastic drop in
sales of your company product “junior sports shoes”. Assuming you have carried out the
investigation, write a report using a memo format, explaining all the findings to the general
manager of your company “Zadik shoe Company”.

(10mks)

c) Explain the importance of “our Ref…..” and Your Ref…. in a business letter.
(3mks)

d) Describe a business letter.

(1mk)
QUESTION FOUR
a) What is the importance of minutes in meetings

(2mks)

b) Despite the limitations, Oral Communication is still considered a very important mode of
communication in organizations. “discuss”

(10mks)

c) Distinguish a conference from a committee meeting

(3mks)

d) Develop an agenda as a chairperson of the university’s students Association’s for a meeting to
be held at the end of this semester.

(3mks)

e) Describe brainstorming and buzz group’s types of meetings.

(2mks)

QUESTION FIVE
a) Discuss the elements of Kinesics and explain their importance in communication (10mks)

b) How would you prepare and effective visual aid?

(4mks)

c) Distinguish paralanguage form proxemics

(6mks)

Page 3 of 3

Business Communication Question Paper

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