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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2012

KABARAK
UNIVERSITY

UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
BMGT 221: BUSINESS COMMUNICATION
DAY: FRIDAY

DATE: 3/08/2012
TIME: 3.00 – 5.00 P.M.
STREAM: Y2S2

INSTRUCTIONS

? Answer question ONE (COMPULSORY ) and any other TWO questions

1. (a)With adequate illustrations from any workplace environment you are familiar with,
explain any THREE major contributions of communication skills to optimum
business results. (15 marks)
(b) Discuss any THREE major ways in which contemporary business set-ups are dealing
with the communication enhancement of its human resource within technological
innovations. (15 marks)
2. (a) Illustrate ONE communication model studied in this course. (5 marks)
(b) Using the model identified in 2(a) above, demonstrate its ideal application to a
specific communication policy in the workplace. (15 marks)
3. (a) Distinguish between oral and written business communication. (5 marks)
(b) With adequate illustrations from workplace situations, explain why interpersonal
communication in the business environment tends to be problematic. (15 marks)
4. (a) Distinguish between minutes and reports in terms of:
(i) Structure (3 marks)
(ii) Function (3 marks)

(b) Write a report on a mandated research on the motivation programme in a hypothetical
company. (14 marks)
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5. (a) (i) Give any FOUR advantages of the E-mail in business communication.
(2 marks)
(ii) Discuss any TWO important aspects of E-mail etiquette. (6 marks)
(b) Explain any FOUR considerations in effective negotiations with a client. (12 marks)

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Business Communication Question Paper

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