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Crisis Communication And Language In Public Relations Question Paper

Crisis Communication And Language In Public Relations

Course:Bachelor Of Arts

Institution: University Of Nairobi question papers

Exam Year:2013

INSTRUCTIONS
Answer any THREE questions

1.Choose any six publics of the University of Nairobi and describe why the University's Public Relations department should effectively communicate with them in a situation whereby the University is going through a very serious strike by members of the academic staff.

2.With adequate examples,describe any six types of crises.

3."The human voice is one of the most important tools in the presentation of speeches and press statements."Elaborate with adequate examples.

4.Compare and contrast news conference,facility visit and press reception.

5."Appropriate language is vital in public relations."Expound with adequate examples.