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E-Commerce Question Paper

E-Commerce

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR STAGE 3 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CMS 104 E-COMMERCE
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) What is e-commerce
(2 Marks)
b) Contrast e-commerce with e-business
(6 Marks)
c) Explain in detail the drivers that promote e-commerce
(8 Marks)
d) Distinguish between the following
i. search engine and Internet service provider (ISP)
ii. HTTP and URL
(8 Marks)
e) Identify some security and privacy limitations of the web
(6 Marks)
QUESTION TWO
a) What are the key considerations in website design
(4 Marks)
b) What is unique about wireless transmission. Elaborate
(6 Marks)
2
c) List and briefly explain the five elements needed for an ISP
(5 Marks)
d) What are some of the security requirements for safe electronic payment systems
(5 Marks)
QUESTION THREE
a) What is a digital signature and how does it differ from a digital certificate
(4 Marks)
b) What are the faces that make up the e-cycle of internet Marketing
(6 Marks)
c) Compare and contrast B2B and B2C e-commerce
(5 Marks)
d) Explain briefly the functions and purpose of a firewall
(5 Marks)
QUESTION FOUR
a) Why do you think companies adopt code of ethics
(5 Marks)
b) E-commerce has generated much controversy regarding privacy .Explain
(5 Marks)
c) How is fraud different from misrepresentation. Discuss
(5 Marks)
d) What is tort law on the internet
(5 Marks)
QUESTION FIVE
a) Describe three factors that would cause a company to continue doing business in traditional
ways and avoid e-commerce
(6 Marks)
b) What are transaction costs and why are they important
(4 Marks)
c) How might managers use SWOT analysis to identify new applications for electronic
commerce in their strategic business units
(6 Marks)
d) what are the key elements of technology enabled customer relationship management
(4 Marks)

E-Commerce Question Paper

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