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Business Language Question Paper

Business Language 

Course:Diploma In Business Management

Institution: Kca University question papers

Exam Year:2010



1
UNIVERSITY EXAMINATIONS: 2009/2010
STAGE I EXAMINATION FOR DIPLOMA IN BUSINESS MANAGEMENT
BUD 002: BUSINESS LANGUAGE
DATE: APRIL 2010 TIME: 1½ HOURS
Question One
a) Discuss the importance of planning communication/presentation with reference to the following;
i) Audience
ii) Purpose
iii) Structure (9 Marks)
b) With the aid of a well labeled diagram, identify and explain the elements of the communication
cycle (11 Marks)
Question Two
a) Listed below are sentences in Active voice. Rewrite the same in their passive voices
i) All his friends laughed at him
ii) One should keep one’s promises
iii) They made him king
iv) They use video for teaching the students
v) When will you return the book
vi) Someone has picked my pocket
vii)Circumstances will oblige me to go (14 Marks)
b) Reconstruct the following sentences by use of a Gerund
i) Teach me to swim
ii) To give is better than to receive
iii) To see is to believe (6 Marks)
Question Three
a) More often, barriers to communication arise from incomplete understanding of the information,
the situation, the vocabulary and attitudes of the other party. Explain with the help of appropriate examples how the following barriers affect communication
i) Distortion
ii) Inadequate communication skills
iii) Lack of listening ability
iv) Attitudes
v) Incorrect information (10 Marks)
b) Outline and explain how the above barriers can be overcome (10 Marks)
Question Four
a) Discuss the role played by Business language in improving organizational communication
(10 Marks)
b) The following are characteristics of a good essay. Outline the contribution of each one of them in
the same
i) Unity
ii) Order
iii) Brevity
iv) Style
v) personal touch (10 Marks)
Question Five
a) Write a composition in not more than one hundred (100) words about your New Year (2010)
resolutions. (15 Marks)
b) Explain the meaning of the following in relation to organizational communication
i. upward communication
ii. Downward communication
iii. Horizontal communication
iv. Diagonal communication
v. -Grapevine communication (5 Marks)






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