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Cam 305 E-Marketing Question Paper

Cam 305 E-Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 3 EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 305 E-MARKETING (SUNDAY)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
a) Discuss the typical requirements in an organization that would ensure a successful e-marketing
strategy. (10 marks)
b) Giving examples, explain reasons why advertising online is likely to grow in importance for
marketers today. (10 marks)
c) Discuss the models used by business to business marketers selling online. (10marks)
QUESTION TWO
a) Outline the types of online communities marketers create and give their advantages. (10 marks)
b) Data mining tools are used by marketers to search valuable business information from large
databases. Explain 5 types of information that can be gathered through data mining. (10 marks)
QUESTION THREE
a) Explain five ways that organizations use to ensure the privacy of their visitors in websites.
(10 marks)
b) You are to explain to a business associate the classification of the nature of transactions online.
Give examples to help him understand. (10 marks)
QUESTION FOUR
a) You choose to make payment for a purchase using a credit card. Describe five players in that
2
transaction, giving clear examples. (10 marks)
b) Using the steps of the buying process of the consumer market, explain for each step how you would
help visitors in your website to reach the buying decision. (10 marks)
QUESTION FIVE
a) Marketers will continue to sell their products to consumer markets. Explain the impact of this new
form of distribution. (10 marks)
b) Discuss the advantages of internet banking. (10 marks)

Cam 305 E-Marketing Question Paper

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