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New Product Development And Brand Management Question Paper

New Product Development And Brand Management

Course:Bachelor Of Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2008

Answer all questions
Question one
a) Briefly explain three forms of a product (6marks)
b) As a manager of new product development in your organization explain the reasons that would lead to failure of new product.(10marks)

c) Distinguish between a “go error “and a” drop error” (4marks)
d) Explain why strong brands are important to both companies and consumers (10marks)

Question two
a) Failure to develop new products exposes companies to risks. Explain (10marks)
b) The product life cycle is the result rather than precursor of marketing actions .There are grave problems involved in using the plc as a practical marketing too. Discuss (10marks)

Question three
a) In atypical product life cycle a product goes through four phase .Describe each phase and explain the strategies you would apply to ensure maximum return on investment and to enhance the company’s competitiveness.(20marks)

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