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E Marketing Question Paper

E Marketing

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
THIRD YEAR EXAMINATION
E-MARKETING
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) Discuss in what ways Electronic commerce facilitates supply chain management in organizations
(10 Marks)
b)Describe 3 competitors in University education and outline the opportunities and threats they present to each other using their websites. (10 Marks)
c)Define the following (10 Marks)
i) Data mining
ii)Internet based Electronic Data Interchange
iii) E-mall
iv) Webcasting
v)Consumer-to-business transactions
Question Two
a) Prepare a report for your client, a beauty spa in the spacious suburbs of Nairobi, who wants to create a web presence showing the type of services that can be done on the web in the area of marketing, customer service and sales. (10 Marks)
b)Discuss the key differences a website targeting an international market will differ from the other websites. (10 Marks)
Question Three
a) Explain the business models of Business to Business electronic commerce. (10 Marks)
b)A merchant has heard stories of hackers breaking into company websites and is worried on
launching his website. Explain to him how he will be secured. (10 Marks)
Question Four
a) Describe the four categories of ethics as they apply to information technology and electronic commerce. (10 Marks)
b)Define e-cash and describe the different types of e-cash (10 Marks)
Question Five
a)Compare and contrast Internet advertising with radio advertising (10 Marks)
b)Describe the consumer buying decision process explaining how a marketer may influence the
consumer and bring him closer to buying. (10 Marks)

E Marketing Question Paper

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