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Strategic Management (D+E) Question Paper

Strategic Management (D+E)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION
CAM 204: STRATEGIC MANAGEMENT (D+E)
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) “By its definitions, a good a mission statement is fundamental for the organizations success”.
Illustrate features of such a mission statement. (10 Marks)
b)Write short notes on the following:
(i) Business strategy
(ii) Corporate strategy
(iii)Operational strategy (10 Marks)
c) Discuss the “balance score card approach” to objective formulation in strategic planning
process. (10 Marks)
Question Two
a) Mr. Ochieng is an upcoming entrepreneur and would like to open a commercial college in Kisumu.
Advise him on the strategic challenges he would face using Michael Porters’ competitive model.
(10 Marks)
b) Explain the factors that may hinder successful implementation of strategies in an organization.
(10 Marks)
Question three
Define the product life cycle and explain its different stages. (20 Marks)
Question four
a) When setting long-term objectives the planners must establish them in six major areas. Explain at least Five of these areas. (10 Marks)
b) Describe the major characteristics of long term objectives. (10 Marks)
Question five
Explain the strategies for external growth. (20 Marks)

Strategic Management (D+E) Question Paper

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