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Cam 202 Introduction To Business Strategy Question Paper

Cam 202 Introduction To Business Strategy

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

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UNIVERSITY EXAMINATIONS: 2011/2012
YEAR 2 EXAMINATION FOR THE BACHELOR OF COMMERCE
CAM 202 INTRODUCTION TO BUSINESS STRATEGY (SATURDAY)
DATE: APRIL 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any other Two Questions
QUESTION ONE
a. Culture is interwoven like a web that when one aspect is touched, this affects others. Describe five
elements of Organisational Cultural Web. [10 Marks]
b. Strategy formulation is viewed through different perspectives. Outline Strategy as Design
highlighting the aspects that influence this perspective. [10 Marks]
c. It is generally stated that strategy should suit organizational structure. Describe:
i. The Team-based Structure. [4 Marks]
ii. The Intermediate Structure. [6 Marks]
QUESTION TWO
a. In the Corporate Social Responsibility debate, two perspectives have emerged. Describe the Social
Responsibility perspective. [10 Marks]
b. As a Strategy Manager of an on-going company, prepare notes on the four core categories of
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growth strategies for your address to the new employees of the company. [10 Marks]
QUESTION THREE
a. Outsourcing has become popular in many firms. Define outsourcing and explain why firms resort
to outsourcing, indicating the services that should be outsourced. [10 Marks]
b. Explain what Portfolio Strategy entails. [10 Marks]
QUESTION FOUR
It is stated that policies are guides to action and indicate how resources are to be allocated and how
tasks assigned to the firm can be accomplished so that managers execute the strategy properly.
Describe:
a. Marketing Policies [6 Marks]
b. Production/Operations Management Policies [8 Marks]
c. Research and Development Policies [6 Marks]
QUESTION FIVE
In competition, companies deploy various competitive strategies. Discuss
a. Porter’s Generic Competitive Strategies [12 Marks]
b. Market Location Tactics – offensive & defensive. [8 Marks]

Cam 202 Introduction To Business Strategy Question Paper

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