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Electronic Commerce (Weekend) Question Paper

Electronic Commerce (Weekend)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CMS 104: ELECTRONIC COMMERCE (WEEKEND)
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a). Write short notes to explai the following terms:
i. Search Engine
ii. Electronic Catalogue
iii. Internet
iv. Computer Ethics
v. Cookies (10 Marks)
b). Explain the role of E-Commerce to a business , (12 Marks)
c). Assume you are working for a company that is planning to launch a new product in the e-market.
Discuss the tool you advice the company to use in order to present information of its products’ to
the users? (8 Marks)
Question Two
a). Define the term commercial website. (2 Marks)
b). As an E-Commerce professional, how would you advice a firm interested in implementing the use
of a commercial website. (8 Marks)
2
c). Describe the technology that is relevant in enhancing the use of E-Commerce (10 Marks)
Question Three
a). Define the term shopping cart (2 Marks)
b). Briefly explain the features of an effective ordering process (12 Marks)
c). List down SIX benefits of Electronic Data Interchange (EDI) (6 Marks)
Question Four
a). Describe the term e-marketing and give an example of an E-marketing website (4 Marks)
b). What steps are followed in the development of E-Commerce architecture? (8 Marks)
c). Discuss FOUR factors which have given rise to online insecurity in the global field (8 Marks)
Question Five
a). State the roles E-Government has in enhancing efficiency in public procurement (3 Marks)
b). State and explain at least three reasons why one should use a VAN instead of a direct internet
connection. (9 Marks)
c). Explain the external pressure a business faces when undertaking electronic commerce (8 Marks)

Electronic Commerce (Weekend) Question Paper

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