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Cuu 100: Communication Skills Question Paper
Cuu 100: Communication Skills
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2008/2009
THIRD YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Explain the various communication methods you would in use in each of the following
situations, giving a reason for your choice:
i) Getting the reaction of about six of your fellow students to a new computerized
information system;
ii) A lecturer congratulating a student on passing an important professional examination;
iii) Remind students of the procedure of taking care of computers in the laboratories during
school hours;
iv) Telling fellow students about a Christmas party;
v) Explaining the location of a hotel where the university is holding a conference;
vi) It is a public holiday and a lecturer wants to give an urgent assignment to a class;
vii) Reminding colleague that you are meeting for lunch tomorrow for a group discussion;
viii) Putting a nervous visitor at ease;
ix) The university has to be closed immediately due to an emergency.
x) A student has been awarded a scholarship. (10 Marks)
2
b) The university recently removed the suggestion box from its premises. Analyze the
consequences of this to the university. (5 Marks)
c) Discuss the advantages that accrue to an organization that uses committees to conduct
business. (10 Marks)
d) Explain the factors that a speaker should take into consideration when preparing visual aids for
an oral presentation. (5 Marks)
e) Explain the reasons why an organization such as a university should know its target market
before deciding on the media to use to advertise its product. (5 Marks)
QUESTION TWO
a) Analyze the various methods a public relations officer can use to accomplish the public relations
task effectively. (5 Marks)
b) Outline the advantages that could accrue to a university that uses a newsletter. ( 5 Marks)
c) Explain the steps that a university can take so as to minimize grapevine communication.
(5 Marks)
d) Describe five features of a good public speech. (5 Marks)
QUESTION THREE
a) The university has been experiencing some serious communication problems.
The vice chancellor has requested you as the SAKU leader to investigate the causes of this and
write a report, making recommendations. Assuming your investigations are complete, write
the report. (15 Marks)
b) Explain the types of messages that can be passed by the following examples of non verbal
communication in a university.
i) Gesturers
ii) Dressing and physical appearance
iii) Posture
iv) Signs and symbols
v) Body movements (5 Marks)
3
QUESTION FOUR
a) In the university where you work as the Human Resource Manager, the vice chancellor has
instructed you to draft a letter for his signature. The letter should cover the following:
i) Inform the staff of Juja Campus that the facilities have been bought by a different
organization.
ii) The staff have a choice to voluntarily retire, be retired or be re deployed to other
branches
Determine the type of letter and draft the letter for the signature of the vice
chancellor. (10 Marks)
b) Outline four communication methods that a lecturer could use to motivate students in
class. (4 Marks)
c) Explain four factors that a public relations officer should consider when preparing a
brochure for university services. (6 Marks)
QUESTION FIVE
a) In about 300 words, write an essay on the impact of automation on the education sector.
(10 Marks)
b) Quoting examples, highlight the advantages and disadvantages of three types of audiovisual
aids that a presenter could use to enhance the presentation. (10Marks)
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