Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Cam 202: Introduction To Business Strategy Question Paper

Cam 202: Introduction To Business Strategy

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE II EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY (SATURDAY CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Under the Strategy Formulation, outline five assumptions underpinning the Strategy as Design
approach. (10 Marks)
b) Mission statements are used differently by organizations in different circumstances. Describe
four such circumstances. (8 Marks)
c) State the key aspects of a Mission Statement. (4 Marks)
d) i. Define Organizational Culture. (2 Marks)
ii. Describe the layers of Organizational Culture. (6 Marks)
QUESTION TWO
a) Outline five elements of the Cultural Web. (10 Marks)
b) Outline the Functional Structure of an organization and state two advantages and two
disadvantages of this structure. (6 Marks)
c) Describe objectives of a Business Enterprise. (4 Marks)
2
QUESTION THREE
a)
(i) Define Strategic Management. (2 Marks)
(ii) As a Manager, describe what you would consider in making strategic
management decisions. (8 Marks)
b) Describe:
(i) The Ethics Committee. (2 Marks)
(ii) The Tools of Ethics. (8 Marks)
QUESTION FOUR
a) As a Management Consultant prepare Course Notes for training managers in strategic
management of:
(i) Nationalised Company (Parastatal).
(ii) A Small Business.
(iii) A Multinational Corporation.
(iv) A Professional Service Organisation (10 Marks)
(v)
b) In the social responsibility debate, outline the general corporate responses. (10 Marks)
QUESTION FIVE
a) Outline
(i) The Intermediate Structure (5 Marks)
(ii) The Project-based Structure (5 Marks)
b) You have been appointed Company Business Strategist, outline five conditions the company
should foster to generate new ideas and innovations. (10 Marks)

Cam 202: Introduction To Business Strategy Question Paper

More Question Papers

Popular Exams