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Cms 104: E-Commerce Question Paper

Cms 104: E-Commerce

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR STAGE 3 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CMS 104: E-COMMERCE (SATURDAY CLASS)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) The 21st Century has been branded the Information age. Describe four factors that would
make a firm undertake its business in a traditional way as opposed to applying electronic
commerce. [10 Marks]
b) Discuss how the use of a website assists a firm to enhance its customer relationship and
remain competitive. [8 Marks]
c) List and explain the problems that arise by implementing integrated electronic data
interchange with electronic funds transfer systems. [12 Marks]
QUESTION TWO
a) Based on the evolution of the electronic commerce, highlight four main factors that led to
the commercialisation of the Internet. [8 Marks]
b) Describe the meaning of the term XML and enumerate two situations where you would
apply it [12 Marks]
2
QUESTION THREE
a) Electronic marketing is fast gaining ground across the world as a preference in advertising.
Identify an online organisation that heavily relies on advertising to generate income and
explain whether you consider that to be a long term advantage [12 Marks]
b) What is the influence of culture on firms undertaking electronic commerce [8 Marks]
QUESTION FOUR
The use of the Internet has been applauded as enabling firms of different sizes to operate globally
in a seemingly even platform. However, there are various factors that may require a firm to only
operate at a small geographical area. Discuss these factors making use of suitable examples.
[20 Marks]
QUESTION FIVE
a) Define the term middleware [2 Marks]
b) What are the challenges of developing the software above? [6 Marks]
c) Explain the meaning of the term cookies and highlight their importance as regards the
management of a website. [12 Marks]

Cms 104: E-Commerce Question Paper

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