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Cam 204: Strategic Management Question Paper
Cam 204: Strategic Management
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 3 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT (DAY&EVE)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and Any other TWO Questions
QUESTION ONE
a) “The active involvement of operating staff in multi level adoption of corporate policy,
reassessment of strategic plans and evolving timely periodic strategies, fired a fatal shot to
traditional strategic planning and gave rise to contemporary strategic management”. In light of
this statement, give an account of the modern strategic management process, clearly
articulating the activities undertaken at each stage of the process. [10 Marks]
b) The organizational culture is a complex concept that calls for an appreciation of the
organizational cultural web. By use of the cultural web, attempts have been made to explain the
organizational culture. Discuss the composition of the cultural web. [10 Marks]
c) The Managing Director of a renown blanket manufacturing company is indifferent as to which
business growth strategy to adopt in order to realize an increment in sales performance by
105% as earlier projected in the organisations tactical strategy. You are the Business
Development Manager of the organisation and you have been assigned this role. Present a
detailed account of the Ansoffs Model as a set of strategic options at the disposal of the
company. [10 Marks]
2
QUESTION TWO
a) The value chain has been presented as one of the best framework of explaining how quality is
added to products by organisations. Describe the key activities in the value chain logistics.
[10 Marks]
b) Nation Media group has a number of Strategic Business Units. Having conducted a PESTE /-
analysis on each, the organisation realizes that some of the SBU’s are ripe for harvest and
decides to adopt a strategic stretch in line with its environmental needs. Use the Boston
Consulting Group portfolio analysis strategy to advise the group on how to achieve this
objective. [10 Marks]
QUESTION THREE
a) Strategic decisions cover the scope of a business in the long run, are critical to its vision attainment
and should never be designed in haste. Using supportive examples, describe the salient features of
strategic decisions.
[10 Marks]
b) A multinational company is in the process of making a strategic choice in regards to penetrating a
new found market in Sudan. You are part of the team mandated to come up with a strategic fit in
this regards. Present to the team any four possible international growth strategies and identify a key
trait of each. [10 Marks]
QUESTION FOUR
Your employer is considering a diversification strategy to enter the banking industry in Kenya. She has
sought your expert opinion on whether to join the industry or not. Using the Porters framework review
the competitive environment of this industry and advise her accordingly.
[20 Marks]
QUESTION FIVE
a) Strategic position analysis calls for an understanding of a number of variables. Indeed successful
strategies heavily depend on the organizations strategic capability to perform at the level that is
required for success. Discuss the composition of a firm’s strategic capability analysis.
[10 Marks]
b) Orange mobile phone providers are a recent entrant in the Kenyan market. Describe the strategy
adopted by this firm to enter the Kenyan market citing possible merits of the same. [10 Marks]
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