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Cam 204: Strategic Management (Saturday Class) Question Paper
Cam 204: Strategic Management (Saturday Class)
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2009
1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE II EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT (SATURDAY CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a. Strategy implementation is the process that turns strategic plans into action tasks and that ensures
that the tasks are implemented in a way that ensures the achievement of the strategic plan. Explain
the role of the following in strategy implementation.
• Leadership
• Organization structure
• Organizational culture
[12 Marks]
b. Safaricom ltd. Is the current market leader in the mobile telephone service provision. However,
due to stiff competition and other environment factors, the management feels that they may not
achieve their current year’s projections. They have approached you as an experienced consultant
in the area to advice them on the internal growth strategies that the firm can pursue. Present your
recommendations. [9 Marks]
c. A recent research has revealed that there’s an acute shortage of maize flour in the country. In
response to this, you have incorporated Wananchi maize millers in partnership with your friend to
import maize. Your friend believes that there’s no need for a mission statement since it’s obvious
that you are in the business to make profits. Do you agree with him? Explain. [9 Marks]
2
QUESTION TWO
a. Kenchic ltd., a local franchiser of a chain of fast foods has recently experienced a steady decline in
its turnover across its outlets. They have contracted you to investigate the real causes of the
decline and recommend corrective actions. Using Michael porter’s five forces framework, explain
the possible causes of the decline. [10 Marks]
b. Critically evaluate the role of SWOT analysis in strategy formulation. [10 Marks]
QUESTION THREE
a. Explain the impact of corporate governance on strategy formulation and implementation.
[10 Marks]
b. What is a competitive advantage? How do the resources of an organization contribute to the
attainment of the competitive advantage? [10 Marks]
QUESTION FOUR
a. Your elder brother, Keith, just confided to you that Pendo Inc. that he heads is in a vulnerable
position as a result of inefficiency and ineffectiveness. Advise him on two strategies that he should
consider. [6 Marks]
b. What are long term goals and what role do they play in the strategic management process?
[4 Marks]
c. Briefly explain the requirements that long term goals should have to contribute effectively to the
strategic management process. [10 Marks]
QUESTION FIVE
Explain how the balanced score card approach can be used by a firm of your choice.
Identify the advantages of the balanced score card approach. [20 Marks]
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