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International Marketing Question Paper

International Marketing

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2010/2011
THIRD YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 301 INTERNATIONAL MARKETING (SUNDAY)
DATE: DECEMBER 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION 1
a) Explain why an analysis of the nature and size of a market is important in understanding the
economic environments in the global scene (5marks)
b) Highlight problems associated with the acquisition of secondary data in foreign markets.
(5 marks)
c) The responsibilities of the international marketer differ greatly from those of the local marketer.
Argue this point vis-à-vis the definition of international marketing (5 Marks)
d) What are the major influences on pricing strategies in the international markets? (5 marks)
e) Argue the case for and against multinational companies (10 marks)
QUESTION 2
a) Discuss elements of culture that influence the firms marketing programs in international
markets. (7 marks)
b) Explore licencing, joint venture, and assembling as methods of production in foreign markets
(10 marks)
c) Explain how the international line differs from the domestic one (3 marks)
2
QUESTION 3
a) Discuss factors that necessitate the use of product standardization as a strategy in international
marketing. (8 marks)
b) Outline the factors in the political environment that affect outcomes in international trade
(7 marks)
c) Give reasons why companies involve in international marketing. (5 marks)
QUESTION 4
a) Outline the advertising decisions that must be made before entering foreign markets (7 marks)
b) Discuss the four strategic orientations in international marketing (7 marks)
c) The international marketer needs to find out the packaging requirements in each International
market of interest. Discuss the basic factors to consider for packaging in international markets
(6 marks)
QUESTION 5
a) Discuss the important considerations that international marketers must make when chosing
distribution channels abroad. (5 marks)
b) Inspite of the high cost involved in product adaptation, the strategy is still favoured by
companies involved in global markets. Discuss the reasons why (10 marks)
d) Outline the purposes of regional economic integration (5 marks)

International Marketing Question Paper

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