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Marketing Management Question Paper

Marketing Management

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
THIRD YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 3202: MARKETING MANAGEMENT
DATE: APRIL 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) Explain the THREE levels of a product and give a clear example in each case. (6 Marks)
b) Determine FIVE considerations a marketer should make before choosing a distribution channel.
(5 Marks)
c) List FOUR pricing strategies employed by Marketers today. (4 Marks)
d) Briefly explain FIVE factors Marketers should consider before venturing international markets.
(5 Marks)
e) Determine five characteristics of business to business marketing (5 Marks)
f) Discuss FIVE methods a marketer can use to measure the effectiveness of an advertisement placed
for one of their products. (5 Marks)
QUESTION TWO
a) Discuss methods open to the Marketing Manager for tracking Customer satisfaction. (10 Marks)
b) A company is making some important decisions on its products. List the Life Cycle stages and
show how marketers can use each stage for maximum profits. (10 Marks)
2
QUESTION THREE
a) Five Forces analysis helps Marketers to contrast a competitive environment. Critically analyze
each of these forces and show their influence in Marketing. (10 Marks)
b) Give the importance of marketing research to an organization. (10 Marks)
QUESTION FOUR
a) Discuss in details FIVE steps of personal selling. (10 Marks)
b) Analyze FIVE roles of Public Relations Manager in an organization. (10 Marks)
QUESTION FIVE
a) What is Marketing Mix? (2 Marks)
b) Determine how as a Marketer you can use marketing mix to influence demand for your product.
(8 Marks)
c) Discuss FIVE micro-environment factors affecting Marketing. (10 Marks)

Marketing Management Question Paper

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