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E-Commerce I Question Paper

E-Commerce I

Course:Bachelor Of Science In Information Technology

Institution: Kca University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1303: E-COMMERCE I
DATE: APRIL 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION 1: 30 MARKS (COMPULSORY)
a) E-commerce can be defined from different perspective. Describe three such perspectives.
[6 Marks]
b) Describe the following attributes of e-commerce. [4 Marks]
i. Richness
ii. Universal standards
c) E-commerce was preceded by the following two technologies. Discuss what each one entailed.
[4 Marks]
i. Electronic Funds Transfers (EFTs)
ii. Electronic Data Interchange (EDI)
d) The Internet was designed around two protocol standards the TCP and the IP.
i. Define what an IP address is. [2 Marks]
ii. Using a diagram illustrate the classful IP addressing scheme. [6 Marks]
e) Describe four application processes supported by B2B e-commerce. [8 Marks]
2
QUESTION 2: 20 MARKS
a) Security is a big challenge in e-commerce due to the fact that e-commerce is carried out via the
Internet. Giving examples, discuss four security dimensions that any e-security system must
provide. [4 Marks]
b) With the help of a diagram explain the TCP/IP layered architecture, giving examples of the various
protocols found in each layer [8 Marks]
c) Using diagrams, illustrate the difference between secret-key cryptography and public-key
cryptography. [8 Marks]
QUESTION 3: 20 MARKS
a) State and explain six requirements for any e-payments system. [6 Marks]
b) Describe the 4Ps which make up the marketing mix for any company. [4 Marks]
c) Describe what a shopping cart is, explain its functioning. [5 Marks]
d) Describe what an e-commerce business plan is, giving its importance. [5 Marks]
QUESTION 4: 20 MARKS
a) Define the term e-marketing. [2 Marks]
b) Suppose you are hired as an e-marketing director. Describe any four activities that you would
engage in. [4 Marks]
c) When designing the e-commerce web site it is important to make sure the site is adhesive to
visitors and customers as well. Discuss three site adhesion characteristics. [6 Marks]
d) Describe the following modes of e-payment giving two advantages and two disadvantages for each.
[8 Marks]
i. Credit card
ii. Electronic cash
QUESTION 5: 20 MARKS
a) Define the term intellectual property, explain three issues related to intellectual property right.
[8 Marks]
b) State and explain the various taxes that can be charged on e-commerce. [6 Marks]
c) Using diagrams describe the models of B2B e-commerce [8 Marks]

E-Commerce I Question Paper

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