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Hsse 2401: Broadcasting Writing And Presentation Question Paper

Hsse 2401: Broadcasting Writing And Presentation

Course:Degree Of Bachelor Of Mass Communication

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2013

FOURTH YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF MASS COMMUNICATION
HSSE 2401: BROADCASTING WRITING AND PRESENTATION
DATE: APRIL 2013 TIME : 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
QUESTION ONE
(a) Writing for broadcast can mean tossing away literacy conventions including the rules of grammar. Justify this statement. (10 marks)
(b) Explain five important rules for news reading. (10 marks)
(c) By use of an illustration, describe advert for a documentary to be shown on television.
(10 marks)
QUESTION TWO
(a) All sorts of journalists interviews involve planning and preparation. In the light of this statement, explain five important factors that a journalist must consider while planning for interviews.
(10 marks)
(b) Explain five important traits associated with field properties. (10 marks)
QUESTION THREE
(a) Re-write the following to reflect good broadcast style.
(i) Ted Kennedy, the democratic senator from Massachusetts, said he would vote against supreme court nomination (5 marks)
(ii) Colin Powell, secretary of state and former chairman of the joint chiefs of staff, was scheduled to address the U.N Security council tomorrow. (10 marks)
(b) Explain five important approaches of developing messages for advertisements. (10 marks)
QUESTION FOUR
(a) Good stories alone are no guarantee of an audience. In light of this statement, explain three important consideration that a broadcast journalist must put into perspective to persuade and keep audience. (12 marks)
(b) Explain four main functions of editing recorded material (8 marks)
QUESTION FIVE
(a) Explain five important considerations that a broadcast journalist must put into perspective when re-writing newspaper style copy into conversational broadcast copy. (10 marks)
(b) Describe the steps that a programme producer must adhere when developing a feauture programme

Hsse 2401: Broadcasting Writing And Presentation Question Paper

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