Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Enterprise Development In Hospitality And Tourism Question Paper

Enterprise Development In Hospitality And Tourism

Course:Bachelor Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE (HOSPITALITY AND TOURISM)
HTM 311: ENTERPRISE DEVELOPMENT IN HOSPITALITY AND TOURISM

DATE: MONDAY, 12TH APRIL 2010

TIME: 8.00 A.M. - 10.00 A.M.

INSTRUCTIONS: ATTEMPT ALL QUESTIONS IN SECTION “A” AND ANY TWO

IN SECTION “B”.

SECTION A: 30 MARKS
ATTEMPT ALL QUESTIONS.

1.
Identify any FIVE (5) important characteristics of entrepreneurs and show how they

contribute to the success of an enterprise.

(10 marks)

2.
Outline any FOUR (4) factors that would indicate that an entrepreneur is

planning for profitability in their enterprise.

(6 marks)

3.
Make a distinction between the main features of the following business forms:

a)
Individual proprietorship

b)
Partnership business

(4 marks)

4.
Explain any FIVE (5) possible indicators that point to the fact that an

enterprise is in good financial health.

(10 marks)

Page 1 of 2

SECTION B: (40 MARKS)
ATTEMPT ANY TWO QUESTIONS.

5.
a)
Identify the main methods of business growth strategies that a hospitality and

tourism enterprise can opt for.

(10 marks)

b)
As an entrepreneur explain how you would employ any Two (2) types of

integration in an attempt to grow your enterprise.

(10 marks)

6.
a)
Using an example of your choice explain some of the opportunities and

challenges that you may face as you engage in a hospitality and tourism

enterprise.

(10 marks)

b)
What structures would you put in place to effectively manage your

staff in the above enterprise?

(10 marks)

7.
a)
Assuming you are expanding your business to serve a new market segment,

explain ways in which you would conduct a market analysis.
(10 marks)

b)
Describe the business model you would adapt for your above enterprise

and give reasons for your choice.

(10 marks)

************************
Page 2 of 2

Enterprise Development In Hospitality And Tourism Question Paper

More Question Papers

Popular Exams