Bachelor of Science in Hospitality and Tourism (Hospitality and Tourism)
Marketing Management In Hospitality And Tourism
Exam Name: Marketing Management In Hospitality And Tourism
Course: Bachelor of Science in Hospitality and Tourism (Hospitality and Tourism)
Institution/Board: Kenyatta University
UNIVERSITY EXAMINATIONS 2007/2008
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF SCIENCE (HOSPITALITY & TOURISM MANAGEMENT)
HIM 307: MARKETING MANAGEMENT IN HOSPITALITY AND TOURISM
DATE: Wednesday, 11th June, 2008 TIME: 2.00 p.m. – 4.00 p.m.
INSTRUCTIONS: Answer Any THREE (3) questions – 70%
Explain the internal and external marketing environments for hospitality and
Using a complete diagram presentation, describe the 4Ps of product life cycle.
Discuss the social responsibility of hospitality and tourism marketing towards the
Describe the professional functions of the following hospitality and tourism
Chief marketing executives
Marketing research consultants.
Public relations executives.
Explain the following customer care techniques in hospitality and tourism
Positive approaches in customer service.
Ground rules for customer handling.
Reasons for customer complaints.
Professional qualifications of customer representatives.
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