Marketing Question Paper

Marketing

Course:Diploma In Co-Operative Management

Exam Year:2006

1.(a) Explain the importance of marketing information to a marketing manager of XYZ company.(10 marks)
(b) Explain five ways in which marketing contributes to the social-economic development of a country.(10 marks)

2.(a) Explain five micro-environmental factors that may affect the performance of a consumer organization.(10 marks)
(b) Explain five ways in which marketing has been politically affected and challenged its activities.(10 marks)

3.(a) Highlight six concepts that should be considered when undertaking a study on consumer buying motives.(12 marks)
(b) Describe four ways in which an organization may enhance post-purchase satisfaction of its products.(8 marks)

4.(a) Highlight the social responsibilities of the business community to:-
i.the consumers
ii.the marketer
iii.the government.(12 marks)
(b) Explain the criticisms that a consumer may direct to a marketing organization in relation to:-
i.the products
ii.the sales representatives
iii.the distribution systems
iv.the employees.(8 marks)

5.(a) Highlight five differences in selling orientation between the marketing and a manufacturing departments of an organization.(10 marks)
(b) The level of education is one of the factors that influences the consumer behavior. Explain five ways in which this factor may influence the consumer behavior.(10 marks)

6.(a) Mac is a marketing manager of a company which deals with rice. The company wants to venture in to importation of rice. Outline five macro-environmental factors that the firm should scan before undertaking this venture.(10 marks)

(b) Highlight five differences in product orientation between the marketing department and manufacturing department of an organization.(10 marks)

7.(a) In the recent budget the government imposed heavy taxes on polythene packs. Explain the effects that this may have to marketers.(8 marks)

(b) Explain the trends in the technological environment that the management of any organization should be aware of in order to remain competitive in the market.(12 marks)

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