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Dma 410 Question Paper

Dma 410

Course:Channels Management

Institution: University Of Nairobi question papers

Exam Year:2012

UNIVERSITY OF NAIROBI
SECOND SEMESTER EXAMINATIONS 2011/2012
FOURTH YEAR EXAMINATIONS FOR THE DEGREE OF
BACHELOR OF COMMERCE
DMA410: CHANNELS MANAGEMENT
DATE MAY 25,2012 TIME: 2.00PM – 4.00PM
INSTRUCTIONS
1. Answer any four questions
2. Use appropriate examples

Question 1
a) Define the term marketing distribution channel (5marks)
b) Using local example, explain the importance of marketing channels to a firm dealing with fast moving goods in Kenya (15marks)
c) Differentiate these concepts intra-organizational and inter- organizational management approach in the context of channels management (5marks)
Question 2
Describe the process of designing channel system of a consumer durable product (25marks)
Question 3
Describe the major components of physical distribution and show how each component can help in creating sustainable competitive advantage (25marks)
Question 4
a) Define the term franchising (5marks)
b) Explain the different types of franchising (20marks)
Question 5
Describe the relationship of marketing channel systems with the firm’s market strategy
(25marks)

Dma 410 Question Paper

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