Cooperative Management Examination Question Paper

Cooperative Management Examination

Course:

Exam Year:2006

1.(a) Explain FIVE indicators of a declining marketing concept in a producer co-operative society.(10 marks)

(b) Leading companies are adopting corporate Society from adopting this concept.(10 marks)

2.(a) Explain SIX ways in which politics affect the performance of rural based marketing co-operatives.(12 marks)

(b) Nyambane bought a carpet from Gikomba jua Kali Co-operative Society Days later he started experiencing consumer dissonance. Advise the society on the measures to take in order to deal with this problem.(8 marks)

3.(a) The Kenya Union of Savings and Credit Co-operative Society (KUSCCO) intends to restructure its periodical magazine,the SACCO Star,so that it can appeal to a wider section of public,both co-operative members and non-members. Explain the various bases the editorial board should consider in segmenting its market.(8 marks)

(b) Explain the factors that should be considered during market segmentation.(12 marks)

4.(a) Most urban based savings and credit co-operative societies are continuously developing new product mix in response to changing market demand. Amongst these,include the banking services.

Explain FOUR characteristics of banking services as compared to provision of physical products.(8 marks)

(b) Explain SIX marketing mix variables that are used in marketing of services of savings and credit co-operative societies.(12 marks)

5.(a) Explain FIVE factors that should be considered by producer co-operative societies when determining the retail price of their products.

(b) You have been appointed the marketing manager of Mifugo Bora Dairy Co-operative Society.Wanadume Dairy Co-operative Society,a competitor has undertaken a major price reduction for its products.

Advise the management committee of Mifungo Bora Dairy Co-operative Society on the strategies to undertake in order to maintain their market share.(10 marks)

6.(a) Explain SIXfunctions of intermediaries in the channel of distribution.(12 marks)

(b) Identify the problems faced by producer co-operative societies in the distribution of merchandise to their members.(8 marks)

7.(a) Describe FIVE elements of marketing communication mix that are available to a marketing co-operative society.(10 marks)

(b) Explain the factors that should be considered when preparing an advertising budget.(10 marks)

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