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Mbad 500:Strategic Management Question Paper

Mbad 500:Strategic Management

Course:Master Of Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

SCHOOL OF BUSINESS AND MANAGEMENT

END OF SEMESTER EXAMINATION FOR MASTER IN BUSINESS ADMINISTRATION AUGUST, 2013
UNIT CODE : MBAD 500
UNIT TITLE : STRATEGIC MANAGEMENT

TIME: 3 HOURS

Instructions:

Attempt question one and any other three questions.

Question One

Kenya Methodist University is in the process of reviewing their strategic plan and coming up with another ten years strategic plan 2014 – 2024. The management staff and other key stakeholders have been having series of review meetings and brain storming sessions to generate ideas to incorporate in the plan. They have approached you as an expert in strategic management to help facilitate the process and advice on key technical aspects of the process.

Required:

With use of a clear flow diagram explain the strategic management process.

(9 marks)

What key risks would you prepare the management to be aware of as they carry out the process?

(6 marks)

Advise the management on the features of effective strategy evaluation system.

(7 marks)

Explain to the University Management on the various levels of strategy key focus and participants at each level.

(8 marks)

Question Two

The essence of strategic management is to create competitive advantage

Explain how the Resource Based view can be applied to support competitive advantage.

Show with a clear illustration how the TOWs Matrix can be used for strategic analysis.

(10 marks)

Question Three

The Company Mission is a broadly framed but enduring statement of a firm’s intent. Explain the main content of the firm’s mission.

(5 marks)

Identify and discuss any five key areas of setting long-term objectives.

(5 marks)

Clearly explain the RBV approach to strategy.

(10 marks)

Question Four

Strategies are formulated at three main levels within an organization. Explain the corporate level strategic options.

(6 marks)

Illustrate the application of Michael Porters generic strategy in Strategic Management.

(8 marks)

How can you effectively conduct competition analysis?

(6 marks)

Question Five

After Strategic Planning and Formation work focuses on implementation of strategies. Explain the basic steps for successful strategy implementation.

(10 marks)

What are the benefits of formal strategic management practices? (5 marks)

What specific aspects of strategy implementation make leadership o f change critical?

(5 marks)

Mbad 500:Strategic Management Question Paper

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