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Strategic Tools And Analysis Question Paper
Strategic Tools And Analysis
Course:Master Of Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
SCHOOL OF BUSINESS AND MANAGEMENT
END OF SEMESTER EXAMINATION FOR MASTER IN BUSINESS ADMINISTRATION AUGUST, 2013
UNIT CODE : STMG 548
UNIT TITLE : STRATEGIC TOOLS AND ANALYSIS
TIME: 3 HOURS
Instructions:
Answer question one and any other three questions
Illustration with practical local examples will be rewarded
Question One
Company XYZ is operating in a very competitive sector of the economy locally and intends to venture into the international market. It is also facing competition locally from competitors who have been making moves that XYZ is yet to comprehend more clearly. The management of XYZ was in the process of addressing the concerns of its customers, suppliers and shareholders when its employees were considering a sit in following a salary dispute.
The notwithstanding the CEO of XYZ is upbeat about the internationalization which some of his management team have expressed some reservation given the unfolding situation at the company.
.
Distinguish between a "strategic analysis" and "strategic tools" (4 marks)
Explain the nature of strategic analysis and point out how it differs from any other analysis in an organization.
(4 marks)
Identify and justify on the strategic analysis frameworks that would be used to understand the situation at XYZ.
(8 marks)
What are the chances of the CEO at XYZ succeeding? Explain
(4 marks)
What strategic tool (approach) would be appropriate addressing the reservations of some executives? Explain your answer.
(5 marks)
Question Two
As a strategic management consultant, you have been requested by Elliot Bread Company to determine why the Company has not been growing over the last five years. Using the TOWS Matrix and Game theory, discuss how you will use these tools to diagnose Elliots problems and opportunities and recommend a possible strategic approach the Company should adopt. (25 marks)
Question Three
.
"Possession of strategic resources without capability to exploit them is as good as not having the resources at all." Discuss this statement.
(5 marks)
How can you conduct an organizational capability analysis?
(6 marks)
The essence of any strategic analysis is not to arrive at an appropriate strategy which when implemented would lead to the desired performance of the organization.
What are the attributes of a good strategy?
(4 marks)
A firm wishes to pursue and implement a diversification strategy. Explain how you would use the resource/capability framework of analysis to assess the viability of a diversification strategy for this firm.
(6 marks)
Question Four
"Scenario Planning" is one the strategic management tools.
What is "Scenario Planning" and why is it important in strategic management.
(6 marks)
Identify and explain the steps involved in scenario planning you may use an example to illustrate your answer.
(8 marks)
.
What do you understand ’key success factor,’ (ksf) for a business to mean?
(5 marks)
Is it necessary to carry out key success factor (ksf) analysis for an organization? How would you conduct a ksf analysis?
(6 marks)
Question Five
Identify an industry in Kenya that you are most familiar with and carry out its comprehensive strategic analysis. How does the internet influence the forces that shape that industry?
(15 marks)
"PESTLE" Analysis can be adapted to an internal function in an organization." Do you agree? Explain.
(3 marks)
Identify a business function and attempt a PESTLE analysis on it.
(7 marks)
Question Six
Given the gains made so far in the realization of the Kenyan Vision 2030, as a strategic management specialist, describe the attributes of strategic management processes that will attract strategic management experts now 2013 and the year 2030. (25 marks)
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