Principles And Practice Of Marketing Question Paper

Principles And Practice Of Marketing

Course:Diploma In Co-Operative Management (Co-Operative Management)

Institution: Machakos University question papers

Exam Year:2009

PRINCIPLES AND PRACTICE OF MARKETING

November 2007

Time:3 hours

THE KENYA NATIONAL EXAMINATIONS COUNCIL

DIPLOMA IN CO-OPERATIVE MANAGEMENT

INSTRUCTIONS TO CANDIDATES

This paper consists of SEVEN questions.

Answer any FIVE questions.

All questions carry equal marks.

1.(a) kitinda Dairy Co-operative Society intends to undertake a sales forecast for the year 2008.

Explain the importance of undertaking such an exercise to the society.(12 marks)

(b) Explain four environmental forces that may affect the performance of a co-operative society.(8 marks)

2.(a) Explain four elements of a marketing mix that may be available to a co-operative society. (8 marks)

(b) Marafiki Transporters Savings and Credit Co-operative Society based in Kisumu City is considered implementing a social marketing concept.

Explain six forms that such a marketing concept may take.(12 marks)

3.(a)The Management Committee of Ngano Farmers Co-operative Society intends to purchase a combine harvester.

Explain the stages that the management should go through before making such a decision.(10 marks)

(b) Machinery Jua Kali Co-operative Society intends to make motor vehicle spare parts using waste aluminium products.

Explain five factors that the management should consider in developing the products.(10 marks)

4.(a) Explain six reasons why a Co-operative Society would prefer personal selling to advertising.(12 marks)

(b) Explain four interpersonal factors that may influence a consumer's behavior when making a decision to buy a product.(8 marks)

5.(a) Matizo Multipurpose Co-operative Society has been involved in the marketing of traditional ploughs which are in the decline stage of their life cycle. However the management has no plans of phasing the product out of the market because it forms the core business of the society. As a co-operative marketing executive advise the management on the effects of sustaining the product in the market.(12 marks)

(b) Explain four factors that should be considered when selecting a channel of distribution.(8 marks)

6.(a) Highlight four factors that may affect pricing decisions of a new product in a co-operative society.(8 marks)

(b) Explain the benefits that may accrue to a savings and credit co-operative society which has segmented its market along geographical lines.(12 marks)

7.(a) Explain five product attributes that may affect the marketing mix of a manufacturing co-operative society.(10 marks)

(b) The Co-operative Insurance Company of Kenya intends to launch a new medical cover for the co-operators.

As the co-operative marketing officer explain five ways that you may use to gather market information.(10 marks)

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