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Bacj 120:Basic Communication Theories Question Paper

Bacj 120:Basic Communication Theories

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 120
UNIT TITLE : INTRODUCTION TO COMMUNICATION THEORIES
TIME : 2 HOURS

Instructions:

Answer question one and any other two questions.

Question One

Communication is a transaction or exchange of ideas. It starts with the establishment of human contact between the individuals concerned. Describe the other three stages in the process and explain what happens at each stage.

(15 marks)

Name the five components/elements of the communication process identified by Harold Lasswell.

(15 marks)

Question Two

The Aristotlean communication model had three components.

What are they?

(3 marks)

What was the model appropriate for Aristotle and his audience.

(2 marks)

Give reasons why the Aristotlean model would not be appropriate for mass communication today?

(15 marks)

Question Three

Name the three contexts of communication

(6 marks)

Explain how each communication context influences the way we communicate.

(14 marks)

Question Four

Wilber Schramm said that a good communicator should address the Frame of reference of his audience.

What constitutes the frame of reference?

(5 marks)

Why is the frame of reference important for the communicator is addressing the needs of his audience.

(15 marks)

Question Five

Joseph Klapper discusses the social effects of communication and concludes that influence is achieved more through interpersonal communication.

Why is this so?

What part does mass communication play in bringing about social charge?

(20 marks)

Bacj 120:Basic Communication Theories Question Paper

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