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Bacj 135:Principles Of Public Relations Question Paper

Bacj 135:Principles Of Public Relations

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 135
UNIT TITLE : PRINCIPLES OF PUBLIC RELATIONS
TIME : 2 HOURS

Instructions

Answer question one and any other two questions.

Question One

Following the World Assembly of Public Relation Associates in Mexico City in August 1978. What statement was agreed upon as a definition of Public Relations?

(2 marks)

List any eight similarities in the various definitions of Public Relations.

(8 marks)

Discuss the five trends leading to the development of modern Public Relations.

(10 marks)

Briefly distinguish Public Relations from the five related concepts.

(10 marks)

Question Two
Write brief notes on the four models of Public Relations as put forward by Professors Hunt and James Grunig. (20 marks)

Question Three
Discuss any five tactics/techniques that a Public Relations practitioner may adopt when engaging various publics. (20 marks)

Question Four
With examples, discuss the ten publics an organization may have to engage with at any one time. (20 marks)

Bacj 135:Principles Of Public Relations Question Paper

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