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Bacj 260:Advance Communication Theories Question Paper

Bacj 260:Advance Communication Theories

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION & JOURNALISM
UNIT CODE : BACJ 260
UNIT TITLE : ADVANCED COMMUNICATION THEORIES
TIME : 2 HOURS

Instructions: Question ONE is Compulsory. Answer Question ONE and any other TWO.

Question One
"The Medium is the message", says Marshal Macluhan. What is your interpretation of this statement in consideration of the sender, the message and the technology used? (30 Marks)

Question Two
How does continual use of foreign media products stifle the development of traditional cultures?. Illustrate your answer with evidence from the media stations in Kenya. (20 Marks)

Question Three
The Media can do little independently of political, economic power and influence. How does political, economic power and influence play a vital role in the content and operations of private media in Kenya? (20 Marks)

Question Four

The Media plays the role of information, interpretation and expression of views in society. Give concrete examples of what the media does in the performance of information, interpretation and expression of news, views and opinions.
(20 Marks)

Question Five
How does entertainment and social mobilization by media contribute to social integration?. Illustrate with examples from Kenya. (20 Marks)

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