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Sports And Recreation Entrepreneurship And Marketing Question Paper

Sports And Recreation Entrepreneurship And Marketing

Course:Master Of Science In Sports Science

Institution: Kenyatta University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS 2009/2010

FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
SCIENCE

HLR 504: SPORTS AND RECREATION ENTREPRENEURSHIP AND
MARKETING

DATE: Monday 23rd November, 2009
TIME: 9.00 a.m. – 12.00 noon

INSTRUCTIONS
Answer question one and any other two questions at least one from each section.

1.
(a)
Describe the key areas of a business plan.

[15 marks]

(b)
Using appropriate illustrations elaborate on the marketing mix elements.

[15 marks]
Section One
2.
(a)
Elaborate on the managerial roles that a sole trader should perform.

[10 marks]
(b)
Outline the ways in which a small-scale trader can use to evaluate/assess
performance of their enterprise.
[10
marks]
3.
(a)
Using appropriate examples elaborate on the challenges facing
development of entrepreneurship and small business in Kenya.

[10 marks]
(b)
Explain
the
entrepreneurial
process.
[10
marks]

Section Two
4.
Explain the process of environmental evaluation using a sport/recreation example.

[20 marks]
5.
(a)
Explain the sport product
elements.
[10
marks]
(b)
Using a sport event/recreation activity in Kenya elaborate on the product
development process.
……………….
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Sports And Recreation Entrepreneurship And Marketing Question Paper

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