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Bmgt 221: Business Communication Question Paper

Bmgt 221: Business Communication

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2010

KABARAK UNIVERSITY
UNIVERSITY EXAMINATIONS
2010/2011 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE

COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION

STREAM: Y2 S2
DAY: MONDAY
TIME: 2.00 – 4.00 P.M
DATE: 27/11/2010

INSTRUCTION
Attempt question ONE and any other TWO

QUESTION ONE
a) Report writing is an essential activity in organizations. What main issues should be
considered in order to write a good report? (10 marks)
b) You are a middle level manager at Federal Corporation of Kenya, in the marketing
department. Your boss has requested you to explain why the sales of jaguar shoes have
gone down in the recent past. Draft a report using a memo format in response to the
request. (10 marks)
c) Discuss the various problems you might encounter in organizing and conducting
meetings in an organization. (10 marks)
QUESTION TWO
a) What do you understand by the term “paralanguage”. (2 marks)
b) Discuss some of the important aspects of paralanguage. (4 marks)
c) How would you as a manager in an organization use informal channels of communication
effectively, despite its disadvantages? (10 marks)
d) Discuss any four disadvantages of e-mail for communication in organizations. (4 marks)
QUESTION THREE
a) “Eye contact is paramount importance in face to face communication” Explain
(4 marks)
b) Write a final reminder to a major debtor who has failed to keep his commitment to make
payment of monthly installments. (10 marks)
c) Explain the functions of a business letter. (2 marks)
d) Describe a circular letter. (2 marks)
QUESTION FOUR
a) Discuss the technological advances that have made it possible to transmit printed
messages, pictures and even live performances to all corners of the world. (10 marks)
b) Write an office memorandum warning employees against a habit of submitting fake
medical bills. (5 marks)
c) Explain any five characteristics of communication. (5 marks)

Bmgt 221: Business Communication Question Paper

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