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Mktg 430:International Marketing Question Paper

Mktg 430:International Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

INTERNATIONAL MARKETING C(MKTG 430) 1ST TRIMESTER 2013

KENYA METHODIST UNIVERSITY

END OF 1''ST ''TRIMESTER 2013 (SCHOOL BASED) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : MKTG 430
UNIT TITLE : INTERNATIONAL MARKETING
TIME : 2 HOURS

Instructions:

Answer question ONE and any other TWO.

Question One

Discuss five major elements of the cultural environment that an international market need to understand before going to a foreign country.

(10mks)

Discuss any five foreign market entry strategies that a local growing company can adopt in its endeavor to go international giving practical examples for each.

(10mks)

Explain five major ways in which technology can be transferred internationally.

(5mks)

Briefly explain the main driving forces for international marketing. (5mks)

Question Two

Explain main reasons why many host countries may not always be receptive to foreign firm’s investment on locally produced goods and services. (8mks)

Discuss the main measures that can be taken by an MNC to minimize political risk in a foreign market environment.

(7mks)

Question Three

Explain three major changes that continue to be witnessed in the global market arena by international marketers that tries to explain the future of global marketing.

(6mks)

Write brief notes on the following.

Export processing zones EPZ in Kenya.

(3mks)

International strategic marketing planning.

(3mks)

World trade organization.

(3mks)

Question Four

Discuss briefly with relevant examples the key reasons why many business organizations venture into the international market.

(10mks)

Explain the key benefits of standardization to an international marketer.

(5mks)

Question Five

Describe to the Board of Directors the international Marketing decision process your company should follow to enter international markets. (7mks)

Market Skimming and Penetration strategies are among the available pricing strategies to an international marketer. Differentiate between the two and state situations when each should be preferred.

(8mks)

Mktg 430:International Marketing Question Paper

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