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Bmit 326: E-Commerce Y3s2 2010 Question Paper
Bmit 326: E-Commerce Y3s2 2010
Course:Bachelor Of Business Management And Information Technology
Institution: Kabarak University question papers
Exam Year:2010
INSTRUCTIONS:
Section A is compulsory and has 40 (marks). Attempt any THREE questions from Section B.
Each question has 20 (marks)
SECTION A
QUESTION 1 (40 MARKS)
a) Define the following terms:
i) Web storefront
ii) Shopping cart
iii) Search engine
iv) Online Shopping malls
v) Mailing lists (5 marks)
b) Give FIVE limitations of e-commerce in business organizations. (5 marks)
c) What is the difference between B2C and B2B e-commerce sites? (2 marks)
d) List and describe FOUR properties of electronic cash. (8 marks)
e) State THREE basic elements that differentiate e-commerce from traditional commerce.
(3 marks)
f) Give THREE reasons why CRM to e-commerce integration is important. (3 marks)
g) Briefly describe FOUR functions provided by a web server. (4 marks)
h) Outline the differences in architectures of Internet, Intranet, and Extranet. (6 marks)
i) Explain what is meant by dual key encryption, and give an example of its commercial
application. (4 marks)
SECTION B
QUESTION 2 (20 MARKS)
a) Everyone using the web for e-commerce needs to be concerned about the security of
personal information. Briefly describe the following protocols:
i) Secure Socket Layer(SSL)
ii) Secure Electronic Transaction(SET) (4 marks)
b) Review the issues faced by E-commerce with regard to the following aim of security:
i) Confidentiality
ii) Authentication
iii) Availability
iv) Integrity
v) Non-repudiation (10 marks)
c) Explain the legal and ethical issues raised by E-commerce. (6 marks)
3
QUESTION 3 (20 MARKS)
a) What is an electronic Customer Relationship Management System (e-CRM)?
(1 mark)
b) What are the functions of an e-CRM? (3 marks)
c) Briefly describe THREE stages if a CRM. (6 marks)
d) Explain how the following services can help in Internet marketing:
i) E-mail
ii) Mailing listings
iii) Banner Ads (6 marks)
e) On the Internet, millions of visitors can access an advertisement in a single day. By using
tracking devices, Web master can determine the number of Internet users exposed to the
advertisement. Briefly explain the following tracking devices:
i) Log file
ii) Cookies (4 marks)
QUESTION 4 (20 MARKS)
a) Many e-businesses have at their core a supply chain structure. Explain what is meant by a
supply chain, and the terms “Upstream supply chain” and “Downstream supply chain”.
(6 marks)
b) Describe the terms:
i) Disintermediation
ii) Reintermediation (4 marks)
c) Discuss what systems within the existing organization that can usefully be integrated with
E-commerce systems. (5 marks)
d) Discuss how E-commerce may be use to improve the supply chain. (5 marks)
QUESTION 5 (20 MARKS)
a) What is meant by Enterprise Resource Planning (ERP)? (2 marks)
b) Give THREE advantages and THREE disadvantages of ERP. (6 marks)
c) What is meant by outsourcing? (2 marks)
d) What are the advantages and disadvantages of outsourcing E-commerce software
development? (6 marks)
e) What factors need to be considered when outsourcing software solutions? (4 marks)
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