Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Global Marketing Y4s2 Question Paper

Global Marketing Y4s2

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2010

INSTRUCTIONS:
1. Answer question ONE and ANY OTHER TWO questions

QUESTION 1

a) A local firm is in a dilemma as to either to enter global market of not. Advice the
managers of the firm by discussing the benefits of globalization strategy. ( 6 marks)
b) Why do you think some firms may be motivated to globalize and others are not?
(8 marks)
c) Explain the main global marketing orientation that can be adopted by local firms.
(8 marks)
d) Evaluate the importance of global marketing information system (MIS) and marketing
research to a globalizing firm. (8 marks)

QUESTION 2
a) Examine four degrees of economic cooperation that exist in the world. (4 marks)
b) Explain how the existence of regional economic blocks may enhance the globalization
process. (6 marks)
c) Describe four major risks that may exist in the global market environmental. (4 marks)
d) In your opinion, how can a global marketer overcome cultural differences in global
marketer? (6 marks)

QUESTION 3
Global marketing manager face the challenge of choosing the appropriate global markets to
enter.
a) Evaluate the factors that are considered in the choice of global market entry
strategy. (6 marks)
b) Why do you think exporting is a better entry strategy for small firms compared to foreign
direct investment? (4 marks)
c) Explain the stages involved in global market selection process. (10 marks)

QUESTION 4
Global market strategies can either lead to success or failure of a global marketing effort.
a) Using Porter’s model, explain traditional strategies that a global
firm can adopt. ( 6 marks)
b) Explain why global market segmentation and targeting is essential. (4 marks)
c) Describe the major product-Communications strategies that can be used
in global market. (10 marks)

QUESTION 5
Global customers are more complicated than local customers. They are interested in new
innovations that excites them. This means that a global firm has to analyze the adoption process
in global marketing. As a global marketer;
a) Identify the stages in product adoption process. (5 marks)
b) Explain five factors that affect the rate at which innovations are adopted. (10 marks)
c) Suggest innovations in Kenyan’s tourism sector that can help the country to globalize
tourism. ( 5 marks)

Global Marketing Y4s2 Question Paper

More Question Papers

Popular Exams