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Fundamentals Of Public Relations Question Paper

Fundamentals Of Public Relations

Course:Bachelor Of Arts In Public Administration

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF ARTS

AGE 408 : FUNDAMENTALS OF PUBLIC RELATIONS

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DATE: SATURDAY 20TH FEBRUARY 2010

TIME: 2.00 P.M. ? 4.00 P.M.

INSTRUCTIONS
Question ONE is compulsory.
Answer any other TWO Questions

Question 1 (compulsory)
i)
Define
Publics
and
Organization
(5
marks)
ii)
Identify the main barriers that may hinder effective communication.
(10 marks)
iii)
Account for the evolution of Public Relations practice.
(15
marks)

Question 2
Using relevant examples, to what extent is public relations effectively practiced in Kenya's
public
and
private
institutions? (20
marks)

Question 3
Explain the factors that have led to the confusion of Public Relation role in Kenya over the
years.

(20 marks)

Page 1 of 2

Question 4
Explain the analysis and prediction process of the issues involved in Public relations
functions.
(20
marks)

Questions 5
Briefly explain some of the ways in which the Chief Executive Officer (CEO) may facilitate
Public Relations officers in problem solving exercise in an organization.
(20
marks)

Page 2 of 2

Fundamentals Of Public Relations Question Paper

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