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Mktg 431: Strategic Marketing Question Paper

Mktg 431: Strategic Marketing

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY
END OF 2''nd ''TRIMESTER 2013 (SCHOOL BASED) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : MKTG 431
UNIT TITLE : STRATEGIC MARKETING
TIME : 2 HOURS

Instructions:
Answer question one and any other two questions.
Question One
Define a mission statement.
(5mks)
Explain the various strategies which a marketer can adopt so as to achieve a competitive edge.
(15mks)
Question Two
Discuss the fundamental elements of an organization mission statements.
(10mks)
Explain the reasons why organizations would struggle to implement strategies.
(10mks)
Question Three
Define corporate social responsibility giving examples of companies that engage in corporate social responsibility.
(10mks)
Explain the reasons as to why organizations should engage in corporate social responsibility.
(10mks)
Question Four
In details, discuss the dimensions of strategic marketing.
(10mks)
Define marketing research and explain the various steps that are followed during marketing research.
(10mks)
Question Five
Describe the critical factors and structural elements which an effective strategy should encompass. (20mks)

Mktg 431: Strategic Marketing Question Paper

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