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Bmgt 413:Strategic Management August 2008 Question Paper

Bmgt 413:Strategic Management August 2008

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2008

KABARAK UNIVERSITY
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE: BMGT 413

INSTRUCTIONS:
The paper contains four questions
1. Answer questions ONE in section A and any other TWO questions

QUESTION ONE
(a) As the chief Executive officer (CEO) of a manufacturing firm, you are required to
brief the board of directors on the various growth strategies the company has for
growth.
Using a product-market growth strategy, discuss the FOUR options the company
has for growth. (10mks)
(b) As a company strategist, discuss how you would carry out an internal analysis of
a company (Situational analysis) (8mks)
(c) Discuss the levels of strategies and the key issues handled at each level.
(12mks)

QUESTION TWO
You have been contracted by consumer goods manufacturing company in Kampala
Uganda as a consultant.
The main terms of reference is to assist the line manager to carry out a forecast for the
year 2009. Discuss the quantitative techniques you may use to conduct the forecast.
(20mks)

QUESTION THREE
(a) While many strategies advocate for rational planning the incrementalist
perspective have a different view. Discuss the arguments for adopting this
perspective. (12mks)
(b) Explain the following forms of strategies;
(i) Intended strategy
(ii) Realized strategy
(iii) Unrealized strategy
(iv) Emergent strategy

QUESTION FOUR
(a) Discuss the key elements of Mission statement (12mks)
(b) What is the primary purpose of strategic control (4mks)
(c) What are the key questions that strategic managers are concern with during
control stage? (4mks)

QUESTION FIVE
Explain the key forces in implementing strategy. (20mks)

Bmgt 413:Strategic Management August 2008 Question Paper

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