Get premium membership and access revision papers, questions with answers as well as video lessons.
Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



INSTRUCTIONS
1. Answer THREE (3) questions.
2. Question ONE is Compulsory.

Q1.
a)
Marketing managers need to understand the marketing environment.
Discuss this statement. [20 marks]
b)
Explain the so-called Four P’s. What fifth P is sometimes added to it? [10 marks]
c)
Explain the two strategies encountered when conducting a ‘Swot’ analysis for a firm.
[10 marks]

Q2.
a)
Define consumer behavior. [4 marks]
b)
Clearly identify the factors affecting consumer behaviour. [16 marks]

Q3.
Name and briefly describe the four methods of segmenting consumer markets.
Give examples in each case.[20 marks]

Q4.
Describe the life cycle stages of a product highlighting the strategies marketers can use at each stage. [20 marks]

Q5.
Explain the following as used in marketing today;
a)
Push strategy
b)
Differential pricing
c)
Exclusive distribution
d)
Market
segmentation
[20 marks]






More Question Papers


Popular Exams



Return to Question Papers