Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Aba 326:Retail Management Question Paper

Aba 326:Retail Management

Course:Retail Management

Institution: Maseno University question papers

Exam Year:2009

MASENO UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009

THIRD YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION WITH IT

ABA 326: RETAIL MANAGEMENT

Date: 16th April, 2009 Time: 2.00p.m – 4.00p.m.

INSTRUCTIONS
Answer question ONE and any other TWO questions. Question ONE carries 30 Marks. Other questions carry 20 Marks each.

Q1. (a) “Consumers purchase goods and services as a result of certain mental and economic forces”. Justify the statement and evaluate the forces which determine the buying motives if the consumers. (10 Marks)
(b) Discuss the pros and cons of consumer cooperative stores. (10 Marks)
(c) Examine the significance of supermarket as a channel of distribution in a developing economy like Kenya. (10 Marks)

Q2. (a) Outline the Objectives of pricing decisions in the market environment.
(10 Marks)
(b) Distinguish between “Skimming the cream” and “penetrating” pricing of commodities. (10 Marks)

Q3. (a) Highlight the services provided by the middlemen in the process of distribution of goods to the final consumers. (10 Marks)
(b) Explain the functions of the retailers.

Q4. (a) Compare and contrast the multiple chain stores with departmental stores.
(10 Marks)
(b) Describe how the concept of Festinger’s Theory of cognitive dissonance helps to explain the consumer behavior. (10 Marks)
Q5. (a) (i) Outline the salient features of a mail order business. (6 Marks)
(ii) Evaluate the major characteristics of goods considered suitable for mail order business. (8 Marks)
(b) Discuss the similarities between hire-purchase and installment purchase.
(6 Marks)

Aba 326:Retail Management Question Paper

More Question Papers

Popular Exams