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Principles Of Marketing In Hospitality And Tourism(Dhtm 046) Question Paper

Principles Of Marketing In Hospitality And Tourism(Dhtm 046)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME : 2 HOURS

INSTRUCTIONS
Answer any three questions.
Question One
Discuss four characteristics of services that make it difficult to market.
(12 Marks)

Explain the reason why hotels need to carry out marketing research?
(8 Marks)

Question Two
Describe consumer buying decision process. (20 Marks)

Question Three
Explain the process of developing a new product.
(14 Marks)
What are the indicators of poor service in a hotel?
(6 Marks)

Question Four
What steps would you take when managing marketing process?
(10 Marks)

Explain five forms of marketing demand stating ways of mitigating them
(10 Marks)

Question Five
What is sales promotion?
(2 Marks)

Explain how you would carry out personal selling in a restaurant.
(10 Marks)

Explain how distribution works in a service context.
(8 Marks)

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