Get premium membership and access revision papers, questions with answers as well as video lessons.
Got a question or eager to learn? Discover limitless learning on WhatsApp now -
Start Now!
International Marketing(Mktg 542) Question Paper
International Marketing(Mktg 542)
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2011
TIME : 3 HOURS
INSTRUCTIONS Answer Question ONE and any other THREE Questions
NAMAYIANA WOMEN GROUP
Namayiana Women Group was started in 1985 to help women earn an income from selling traditional Maasai handicraft. They had never earned an income or owned property but today, the women from a rural Maasai group can support their families.
They make colorful beaded necklaces, earrings and other jewellery. Members of Namayiana women group gather under an acacia tree beside their small storehouse daily. The women from the Maasai community in Rift Valley Province chat and laugh as they sew beads on leather bracelets and wire ornaments. All are wearing the jewelry and dressed in colourful regalia.
The Maasai are known for their unique beadwork. The jewellery, ornaments, baskets, walking sticks and sandals they make are traditional in style and colour, blending with the colours on Kenyan flag. The Commonwealth Secretariat and the Kenya Export Promotion Council are working with them to make their products more attractive on the international market.
“The idea is to get them out of the traditional things they do into new areas that can bring them money and improve their business. So, the product designs and development were inspired by international market designs”. Says Timothy William, Head of Enterprise and Agriculture Section at the Commonwealth Secretariat.
The Origin
Namayiana was started in 1985 to help women earn income from selling traditional Maasai handcrafts. Based at the hamlet of Kikuma in Oloshoibor near Ngong town, the group has 112 members. Being a semi-arid land, many women here are poor and are not educated. Women walk long distances to fetch water, which is a rare commodity. Ms. Agnes Nouwason Marona says: “We do our beadwork, sell them and get money. We used to depend on our husbands to get food but now, we can support ourselves”.
“Apart from income, we also own property”, she adds. Given that few of the Namayiana women have formal education; their employment by the group has enabled them to earn a stable income through beadwork, a tradition that originated when the first Maasai was born.
“We got involved because we wanted to alleviate poverty in the community. The project has changed our lives and we are able to improve our living standards and build iron sheet houses, which are better”, a smiling Leah Tipina, Assistant Project Manager said, during a recent visits by the Commonwealth Secretary – General.
Last year, the secretariat employed two designers who trained 44 women on new designs in weaving, sculptures and knitwear. They were also trained on business and marketing management skills to enable them market their products. After the training, the best presentations were picked at a mini-exhibition and showcased at a trade fair in Germany to test their marketing potential. At the fair, the women secured orders for established stores. The group now has a large market overseas.
Global Markets
“We have been able to expose them to markets in Europe. The products we are making target the European market but it also on demand here through tourism”. Matanda Webuyele, the Chief Executive of Kenya Export Promotion Council States.
During his visit, secretary General, Sharma Kamalesh toured the centre. Sharma was greeted with song, and dance by the artisans who showcased their products. Sharma noted that the secretariat was willing to support such projects. If they (Namayiana Women Group) have a plan to expand we would be glad to look into it. After work Agnes heads home and begins her chores. With the money she earns, she is able to support her family better. Like her, most women in Namayiana who were jobless before now earn an income. “The work is good, but if we get more assistance we shall do even better”, Ms. Mary Kinyikinaiya says.
Question 1
a) Conduct a SWOT analysis for these women artisans who have entered the international market (15marks)
b) Highlight some of the remedial strategies for Namayiana that can be applied for success in the international marketing arena. (10marks)
Question 2
a) Briefly explain the requirements for successful global business plan (6marks)
b) Using your own local examples, describe the theory of comparative advantage (19marks)
Question 3
Legal and regulatory foreign exchange and financial decisions are the key determinants in international marketing decisions. Discuss (25marks)
Question 4
a) “Internationally marketing research in vital in evaluation of sound marketing strategy”. Critically examine this statement (17marks)
b) Explain the meaning of cooperative strategies at international marketing level. (8marks)
Question 5
Describe how the following enhances international marketing processes.
a) International product decisions (12marks)
b) Channel decisions (13marks)
Question 6
a) Explain the difference between international customization and standardization (8marks)
b) Discuss the processes involved in international entry strategies (12marks)
c) Highlight the difference between globalization and liberalization (5marks)
More Question Papers
Popular Exams
Return to Question Papers