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Business Policies And Decisions Question Paper

Business Policies And Decisions

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTIONAL BASED PROGRAMMES
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE
BBA 400: BUSINESS POLICY AND DECISION

DATE: Monday 7th July, 2008 TIME: 10.30 a.m. – 12.30 p.m.
________________________________________________________________________
INSTRUCTIONS:
Answer both questions in Section ONE and any ONE question in Section TWO.
SECTION 1: (Compulsory)

Q. 1 (a)
Explain the classical view of social responsibility. (20 marks)
(b)
Discuss the importance of studying business policy. (10 marks)

Q. 2
Explain the causes of business failure in Kenya.(20 marks)

SECTION 2 :
Answer only ONE question
Q. 3
Explain the external environmental factors that are likely to influence the
decisions of a businessperson when making a strategic move.
(20 marks)

Q. 4
Discuss the interest groups of any business entity.

(20 marks)

Q. 5 (a)
Outline the reasons why the retrenchment strategy might be preferred in an organization.(20 marks)
(b)
Explain the limitations of the analytical models used when selecting strategies. (10 marks)