Get premium membership and access revision papers, questions with answers as well as video lessons.
Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Marketing Research Question Paper

Marketing Research 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENY ATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BBA 307: MARKETING RESEARCH
DATE:
Wednesday 26th August 2009
TIME: 2.00pm-4.00pm
INSTRUCTIONS: Answer question One and Any other two questions:
I.
Highlight the advantages and disadvantages
using the following data collection
tools.
a)
Interviews [IO marks]
b)
Questionnaires [l0 marks]
c)
Focus groups [IO marks]
2.
Explain the following terms;
a)
Qualitative research [5 marks]
b)
Quantitative [5 marks]
c)
Experimental Research [5 marks]
d)
Secondary data [5 marks]

3.
Differentiate the following terms and give an example where each can be used.
a)
Simple random [5 marks]
c)
Cluster sampling [5 marks]
c)
Stratified sampling [5 marks]
d)
Snow balling techniques [5 marks]

4.
a)
Explain the importance of marketing research report. [l0 marks]
b)
Highlight the challenges you are likely to face if you have to give a marketing research report to a hostile consumer user. [l0 marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Popular Exams

Return to Question Papers    

© 2008-2024 by KenyaPlex.com. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise