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Public Relations Question Paper

Public Relations

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE

BBA 314: PUBLIC RELATIONS

DATE: Thursday 17th September, 2009 TIME: 8.00 a.m. – 10.00 a.m.

INSTRUCTIONS
1.
Answer Question 1 (one) and 2 (two) other questions.
2.
Number your questions correctly.
3.
Every question to begin on a new page.
4.
Write your admission number on every page used.

Question 1 – 30 marks
a)
In your own words, define the word public or publics as used in Public Relations.
b)
Identify at least 5 (five) publics of Public Relations for Higher Education Loan board.
c)
What would be the consequences of not defining publics in public relations activities? Discuss 3 reasons.

Question 2 – 20 marks
a)
Distinguish between public relations and propaganda, advertising and publicity?
b)
Why is the distinction necessary?

Question 3 – 20 marks
a)
What is an opinion poll?
b)
Define a Public Relations Consultancy?
c)
What is ‘news’?
d)
Explain 4 reasons for the small circulations of newspapers in the developing world.

Question 4 – 20 marks
Why are most advertising personnel employed in advertising agencies but most PR people are employed in various commercial and non-commercial organizations?