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Strategic Management Question Paper

Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2007

KENY ATT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
DATE: Thursday 6th December 2007
TIME: 2.00pm - S.OOpm
Instructions:
Attempt question one and any other two questions

1. Strategic Management isa term used to describe all aspects of business policy and
planning. Define strategic management and explain clearly the critical tasks of a
strategic management model.
(20 marks)

2. a) Conducting internal analysis, strategist can make use of the resource based view of
the firm. Explain the resource based view. What makes firms resources valuable?
(14 marks)
b) A major component of a firm's strategy is the mission statement. What are the key
questions that a firm's mission seeks to address?
(6 marks)

3. Long-term strategy should derive from a firm's attempt to seek a competitive
advantage based on one of three Generic Strategies. Explain with clear examples the
core generic strategies. What are the main areas that good long-term objectives
should cover?
(20 marks)

4. a) Many small businesses don't seem to have any formal strategic plan documents.
Explain the concept of formality in strategic management by giving the key
determinants of formality.
(10 marks)
b) Strategic planning is a complex, time consuming and expensive exercise. Explain
the benefits of strategic management.
(l0 marks)

5. Industry analysis is important in understanding the possible sources of firm's
opportunities as well as threats. Discuss the porters five forces tool for industry analysis.
What are the main sources of barriers to entry in an industry?
(20 marks)

Strategic Management Question Paper

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