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Global Strategic Management Question Paper

Global Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 610 : GLOBAL STRATEGIC MANAGEMENT
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DATE: FRIDAY 26TH NOVEMBER 2010
TIME: 9.00 A.M. - 12.00 NOON

INSTRUCTIONS
Answer Four questions only

1.
By the 1970s, the process of globalization propelled by the multinational enterprises was quite entrenched, marked by the tremendous movement of people, knowledge, good and services and technology across the borders. Discuss any four forces that led to globalization and the reactive reasons for firms going global. (25 marks)

2.
The global environmental variables are very important and need to be understood first and foremost before any consideration are made in Global management. Discuss both the economic and political legal framework and their implications in international business operation. (25 marks)

3.
Write short notes on the following terms as used in global business
a)
Internationalization of business and globalization
b)
International business and domestic business
c)
Polycentric orientation and region centric orientation
d)
Globalization and localization
(25 marks)

4.
Once a firm decides to enter a foreign market, it must also decide on the mode of entry and operation in the market. Explain in details and give advantages and disadvantages of any five entry modes that a firm can use to enter and operate in foreign market. (25 marks)

5.
To survive and prosper in the global business environment, a firm must be skilful in how it applies its strategies to compete globally. Discuss any five major strategies for creating competitive advantages and five strategies a firm can use to avoid being placed at a competitive disadvantage in the global or international market. (25 marks)

Global Strategic Management Question Paper

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