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Marketing And Public Relations In Library And Information Centres Question Paper

Marketing And Public Relations In Library And Information Centres

Course:Bachelor Of Library And Information Science

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
LIBRARY AND INFORMATION SCIENCE

BLIS 210:
MARKETING AND PUBLIC RELATIONS IN LIBRARY AND
INFORMATION CENTRES

DATE: Wednesday, 30th December, 2009
TIME: 8.00 a.m. – 10.00 a.m.
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INSTRUCTIONS:
Answer question ONE which is Compulsory and any other TWO questions.
1.
a)
Explain the meaning of the following concepts as used in marketing and public relations in Library and Information Centres..
i)
Micro-marketing
ii)
Public relations
iii)
Sponsorship
iv)
Communication
(8 marks)
b)
Describe the evolution stages that marketing has gone through since 1950’s. (12 marks)
c)
Explain any five objectives that may be achieved through public relations function in Library or Information Centre. (10 marks)
2.
a)
Describe the adoption process that consumers may go through before becoming regular users of a new information service/product. (10 marks)
b)
Explain Five key types of information that marketers should have about customers of Library and Information Services. (10 marks)
3.
Analyze ten factors that may influence Library and Information consumer behaviour. (20 marks)
4.
a)
Discuss the impact of digital technologies on the marketing strategies used by marketers of library or information services. (10 marks)
b)
Explain the benefits that would accrue to library or information centers which develops a specific target market. (10 marks)
5.
a)
Describe Five types of public that Library or Information Centres should be concerned about. (10 marks)
b)
Discuss Five key decision areas that should be considered when preparing marketing programs for Library or Information services. (10 marks)

Marketing And Public Relations In Library And Information Centres Question Paper

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